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How could Michigan Central best honor neighborhood history and support the culture and legacy of local residents?

Ford's current title for the adaptively re-used "Book Depository" constitutes negative branding. If the name doesn't bring up memories of the homeless man frozen in a flooded elevator shaft in 2009, it... Read more...

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Michigan Central Book Depository History mirrors that of neighboring Michigan Central Station (MCS) and the surrounding Detroit area.<br>Designed by Detroit architect Albert Kahn, the Art Deco landmark... Read more...

Almost 50 years ago, I was one of the 353 entrants in the "Name the Ford Development Contest" who recommended the name "Renaissance Center". I hope Ford will adopt another "better idea", before the "Depository"... Read more...

Hi Peter, thanks for your perspective. We are aware of the history and associations with the building name. A new name will accompany the building’s official opening this summer. Stay tuned for future... Read more...

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