Michigan Central

Feb 26, 2022

How could Michigan Central best honor neighborhood history and support the culture and legacy of local residents?

Ford's current title for the adaptively re-used "Book Depository" constitutes negative branding. If the name doesn't bring up memories of the homeless man frozen in a flooded elevator shaft in 2009, it... Read more...

Peter Dudley

Feb 26, 2022

Michigan Central Book Depository History mirrors that of neighboring Michigan Central Station (MCS) and the surrounding Detroit area.<br>Designed by Detroit architect Albert Kahn, the Art Deco landmark... Read more...

Peter Dudley

Feb 28, 2022

Almost 50 years ago, I was one of the 353 entrants in the "Name the Ford Development Contest" who recommended the name "Renaissance Center". I hope Ford will adopt another "better idea", before the "Depository"... Read more...

Michigan Central

Mar 7, 2022

Hi Peter, thanks for your perspective. We are aware of the history and associations with the building name. A new name will accompany the building’s official opening this summer. Stay tuned for future... Read more...